WEBINAR Series

Construction Business Strategies For Tough Times!

The economy is tough and the economic slow down is hurting most construction business owners and managers. To help contractors build their companies, George Hedley has created a series of 7 Step online learning webinars to help your business grow and make a profit during these difficult times. The 7 step programs include a FREE introductory webinar plus the 7 step series delivered to you via email. You watch the online webinar presentations on your computer, at your convenience, take notes and then implement the ideas, steps and tips you'll learn.

WEBINAR #1

7 Steps To Win More Customers & Contracts!

Program Outline & Description

Being the low bidder is not enough. To win more construction contracts today, you’ve got to give customers a better reason to award your company the job. Customers buy best value, differentiating factors or trusted relationships. But if all else is equal, they buy the lowest price. To overcome the low bid process, you must start with a winning strategy, set your company apart from the competition, perfect your proposal strategy, improve your bid-hit success ratio, and professionally present your company to win more jobs, customers and contracts.

In this 8 part program, you’ll learn how to develop a winning estimating strategy, become the select bidder and get on the right bid lists. Discover the real purpose for your bid and professional proposal strategies that give customers exactly what they want by offering more than the minimum required by the plans and specifications. Inclusions, exclusions, alternates and value engineering strategies will also be explored. And you’ll learn how to get in front of the decision maker so you can negotiate and win more contracts at higher prices.

Present your company to win more customers by creating irresistible proposals and presentations, offer more services and deliver the results customers expect. Plus you’ll learn marketing and sales strategies that boost your bottom-line by attracting more profitable customers, lots of referrals and convert repeat customers into loyal partners.

Introduction Start With A Winning Estimating & Bidding Strategy!

• Your old strategy & system to win profitable work won’t work today
• Change your tactics and call new plays to win more jobs
• Create new strategies to improve your ‘Bid-Hit’ ratio
• Start with accurate cost estimating to improve profitability

Step 1 Give Customers A Better Reason To Award You The Job!

• Differentiate and set your company from the competition
• Offer more services and value than the minimum required
• Show and prove your company is the best choice for the job
• Give customers an irresistible offer and guarantee to win more work

Step 2 Bid The Right Jobs To Improve Your Chances!

• Use a ‘Bid-Grid-Sieve’ to determine which jobs are best to bid
• Develop a job target strategy to select the right bid jobs
• Calculate the project risk factors to get on the right bid lists
• Implement rigid rules to select jobs to bid that are worth the effort

Step 3 Estimating & Bidding Strategies That Win!

• Utilize estimating tactics to entice customers to work with you
• Get in front of your customer to negotiate the terms you want
• Present proper inclusions, exclusions, alternates & value engineering
• Build customer trust to get the last look and win contracts

Step 4 Professionally Present Your Company Capabilities!

• Develop a winning company image & proposal package
• Show your customer what you’ll do for them to meet their goals
• Offer more value, services, supervision and project management
• Professionally present your proposal at the project interview

Step 5 Sales & Marketing Strategies That Work!

• Differentiate your company to attract the right customers
• Utilize simple and proven marketing & sales tools
• Give customers more and what they want to attract them
• Make customers aware of what you offer

Step 6 Create A Winning Business Development System!

• Create a targeted customer sales business plan that works
• Find the right customer targets to attack who will hire you
• Show customers you care to get them to call you first
• Convert repeat customers to loyal to get more of their work

Step 7 Build Loyal Repeat Customer Relationships!

• Learn how to build customer trust to win more contracts
• How to stay in touch with customers and get lots of referrals
• Create a customer contact tracking system that works
• Implement your winning business development plan

Your 1st Webinar Is FREE!

To jumpstart your learning and get your business moving faster, the first introductory webinar is FREE. It will give you specific tips you need to get started winning more customers & contracts in tough times.

No obligation! Just click & watch.

100% Money Back Guarantee!

To watch the entire in-depth 7 Step online program is simple. Just register for the series. After you sign-up, you'll receive an email link to watch the complete webinar and a FREE 37 page 7-Step Workbook via PDF to give you lots of systems and forms to use.

George’s $10,000 Guarantee!

If you don't learn at least one tip that generates $10,000 in new business, or the webinar doesn't help your business grow, or you are not satisfied at any time, we will refund your money 100%.

The entire series includes:
A free introductory webinar plus the complete 7 step program totaling over 6 hours of recorded material to watch on your computer. Plus the detailed 37 page Workbook. And a free subscription to George's monthly e-newsletter 'Hardhat Hedlines' plus ongoing discounts and offers for more learning opportunities.

Low Cost Investment!

1st Webinar FREE	= $ 49
7 Step Programs $49.00 each	= $ 343
37 Page Workbook @ $29.00	= $ 29
Total Value	$ 421

Special Limited Time Discount! SAVE 76%
Special Price! - 8 Part Series & Workbook ONLY $ 99.

Launching November 15, 2009!